Walmart Makers Studio was a multi-seasonal marketing effort put together by the design
team at Giant Spoon. Makers Studio was part of DEI (Diversity, Equity and Inclusion project) for Walmart and the goal of these experiences over the summer of 2023 was to design unique experiences that amplify the Black community through creative resources and collaborative opportunities.
team at Giant Spoon. Makers Studio was part of DEI (Diversity, Equity and Inclusion project) for Walmart and the goal of these experiences over the summer of 2023 was to design unique experiences that amplify the Black community through creative resources and collaborative opportunities.
This activation was designed to embody the hustling spirit of Revolt World, a three-day immersive event that prides itself as the intersection of culture and creativity featuring lineups of REVOLT shows, live performances, interactive masterclasses, experiential activations, a creator studio, and more. We designed this footprint inspired by a true multi-hyphenate creative artist's studio. Here, across the festival’s three-day flight, Revolt World attendees are validated, guided, and empowered to turn their creative aspirations and side hustles into a tangible reality.
A customizable photo booth designed for attendees to not only select different lighting treatments but also modify the physical space to "get the shot" worthy of becoming their new professional headshot.
What side hustle is complete without a cool logo to back it up? Attendees were provided with the opportunity to collaborate with on-site graphic designers to "design their logo" and bring their dreams to visual branded reality.
No CEO or founder walked out of this creative studio without some custom merch to flash their newest logos around the Revolt World events. Who needs business cards when you've got your logo on your shirt?
To bring that true artist's studio vibe to this space, we relied heavily on visual art and graphics that blended the scrappy mood-boards you'd see in a creative genius's studio with cool modern materials like metals and wood.
As the sun set on all the creative hustling that happened, the exterior lounge transformed as an extension to the live 360 stage for attendees to relax and enjoy the shows.
Some behind-the-scenes fun of putting together this beautiful install in Atlanta:
Walmart Makers Studio x Revolt World
Atlanta, September 2023
Agency: Giant Spoon
Fabrication: Bednark Studios
Photography:
