This is a Social Media Campaign, or rather an Instagram campaign for Levis India in line with their Water<Less campaign.
Less is More. Levis Water<Less products reduce the use of water in the finishing process by up to 96% for some styles. Levis has already made more than 13 million Water<Less products and saved over 172 million liters of water. That's just the beginning as they are committed to making more Water<Less products.
This project is my campaign proposal for the same collection.
I've shown 3 ways of making a difference by "saving water for better things"
1. Environmental, Water harvesting for saving the planet.
2. Ecosystems, Water for irrigation and planting
3.Drinking Water, Water for the millions who have minimal resources.
Scroll down to the presentation for details on my research and the whole concept.
Special thanks to my models for taking the time out from their own assignments:
*This is a personal project, not affiliated to Levis India
