Walmart Makers Studio was a multi-seasonal marketing effort put together by the design
team at Giant Spoon. Makers Studio was part of DEI (Diversity, Equity and Inclusion project) for Walmart and the goal of these experiences over the Summer of 2023 was to design unique experiences that amplify the Black community through creative resources and collaborative opportunities. This was the 3rd edition, held at Beautycon in LA.
team at Giant Spoon. Makers Studio was part of DEI (Diversity, Equity and Inclusion project) for Walmart and the goal of these experiences over the Summer of 2023 was to design unique experiences that amplify the Black community through creative resources and collaborative opportunities. This was the 3rd edition, held at Beautycon in LA.
Welcome to Walmart’s haven of beauty exploration where attendees played with new beauty trends, new products and new friends, no pressure. Here, familiar beauty spaces and scenes, from your at-home vanity to getting ready with friends for a night out, were reimagined into a contemporary beauty play space.
From experimenting with new beauty cores to boosting content capture confidence with posing coaches, this Makers Studio at Beautycon LA offered the ultimate journey to re-upping that It girl energy and confidence!
Resonating with the "giveaway" culture of the beauty industry, attendees were handed totes filled with Walmart's Black-owned beauty brands. Navigating to "create their combo", an experience where attendees not only got to pair their favorite lip and eye combos but also DIY a bag charm with lip-shaped takeaway pouches!
Anchoring the space with a statement was a chrome totem of oversized makeup products that embodied the playful spirit of the beauty industry and Makers Studio. While also becoming the perfect opportunity for a unique and playful photo-op!
In the age of filters, what beauty experience is complete without a cool AR try-on mirror? "Explore your core" was designed to spotlight various beauty "cores" like cottage core, mermaid core, and more. Attendees then got to pick their favorite and have a makeup professional create that look for them LIVE in the studio!
Stealing the spotlight, every attendee had the opportunity to "flaunt their angle" at this professionally guided posing studio. They received guidance to get the shot with the perfect angle to capture their explorative beauty looks.
Beautycon's return after a four-year hiatus was the perfect opportunity for Walmart's black-owned beauty products to shine, connect with, and amplify the diverse people who make the beauty community such a safe space for exploration.
