A college project to choose a brand, create a fictitious product and design an exhibition experiential space. Our preliminary research consisting of: STP research, analysis of brand image and personality is detailed:
We chose the popular photography equipment company Fujifilm's brand Instax and created a new camera model for their existing collection of instant cameras. We redesigned or rather tweaked the brand image to fit the new launch in terms of how to target the right consumers and what aspects of the product we wanted to highlight. Details mentioned below:
After meticulously designing said new instant camera model Instaq EX6 we researched the right exhibition to launch the product. We decided to launch it at the Photo+Adventure Trade Fair + Festival in Vienna. Research and analysis of targeted crowd, footfall and floor plans lead to a clear foundation of the exhibition designing process.
Post research and analysis of requirements we explored with floorplans and ideas to best convey the product and attract high intensity of footfall. Making the exhibition space accessible from all sides was a challenge we overcame by using creative space dividers and attraction points on all entrance points.
Below is the final rendering of our design on 3Ds Max software. We explored with material finishes, scale, sizes of elements on basis of human proportion and colour palettes while also using the software to better understand the next phase: mockup model making.
Last phase of the project was to create a mock up of the design using human proportion to scale. To explain our design: The stall is open on all sides making it have multiple entry points. The front allows visitors to get directly in touch with a counter where sales people will guide in explaining features of the product and give hands-on experience, after which the visitor can go interact with 3 travel themed photo booths which is interactive, aided with instagram-able backdrops and the product itself, each visitor can take home an instant picture.
Visitors entering from the back first get to experience a cool holographic light tunnel that becomes a photo point for many, leading to possible "viral" images on social media. This tunnel symbolizes the young & fun aspect of the product and brand and is inspired by the Experience museums of Los Angeles.
Visitors entering from either side will first see digital displays showing the advertisement campaigns and then can choose to go through the experiential photo booths or holographic tunnel or reception desk.
The middle section of the stall is equipped with open meeting rooms and discussion zones for B2B pitches.
This exhibition design is inclusive of the following features:
1. 180 degree digital banner
2. Reception/ Experience Desk
3. Semi-enclosed meeting room
4. 6 seater discussion zone
5. 3 LCD digital displays facing 3 different directions
6. 3 interactive travel photo booths
7. Experiential Holographic light tunnel
8. An overall fun experience for every visitor, without doubt.
