If you are just getting into the WNBA (like me) I think we've stuck gold, and not too late! The WNBA is a powerhouse of great sports, entertainment, equality and empowerment- and they are rolling in the advertising and marketing industries 10x every game!
The FQ Lounge during the WNBA did not just deliver a fire panel of speakers but also brought together people from around the country to celebrate not just women, but everyone that is in awe of the WNBA culture that engulfed Indianapolis this past All Star Weekend.
If you are obsessed with WNBA, here are some stars that graced the Etsy partnership space of the lounge:
Pictured above: WNBA stars Breanna Stewart from the NY Liberty team, Nneka Ogwumike and Skylar Diggins from Seattle Storm who co-branded custom pieces with talented Etsy Sellers: Fromhadley, Blingitonnails, Dejaparksjewelery & Bymarylo
As part of Etsy's The Icon Collection
The FQ Lounge celebrated All Star Weekend at The Hulman at The Indy Hotel. The lounge was buzzing before doors even opened! The space was designed to include a Entry photo moment, a huge networking bar, mutliple photo moments, Etsy's Activation, JP Morgan Chase's Activation and a Stage that pumped with cheer for the athletes and the sport culture around the WNBA. Find details on the panels!
Golden State Valkyries WNBA team was celebrated by JPMorganChase by handing out this beautiful Bandana's that could be styled in so many ways!
A peek at the final-ish Deck that helped bring this event to life and make it a huge success, shoutout to the ENTIRE FQ team for their hardwork and collaboration. As an experiential Designer with their team my role is to help spatially plan the lounge for the best flow of events, add the design touch that makes everything a cohesive visual language, 3D model and render the venue + activations, facilitate build and graphics production, source and style displays and other elements of the lounge, be present onsite to put it all together!
Some BTS of putting the lounge together and my favorite people + moments:
